Privacy policy
Last updated 18 July 2026
PreparedBritain ("we", "us") is an independent UK publisher at preparedbritain.co.uk. This policy explains what personal data we collect, why, and the rights you have over it under UK data protection law (UK GDPR and the Data Protection Act 2018).
Who we are
PreparedBritain is operated by Tom Rowland. We are the data controller for the personal data described below. Contact: hello@preparedbritain.co.uk.
What we collect, and why
- Email address — only when you sign up for our briefing, checklists or price/availability alerts. Alongside it we record which page and form you signed up from, the referring site, and any campaign tags on the link you arrived by. We use this to send you what you asked for and to understand which of our pages people find useful.
- Kit-builder inputs — if you use our kit builder and ask for your checklist by email, we store the household numbers you entered (adults, children, pets, days) so the checklist we send is sized to them. Nothing else.
- Usage analytics — we use Google Analytics to understand, in aggregate, how people find and use the site (pages visited, rough location at city level, device type). This data is not used to identify you. See our cookie notice for details and how to opt out.
- Server logs — our hosting provider (Vercel) records standard technical logs (IP address, request time, user agent) for security and reliability. These are retained briefly and automatically.
We do not run user accounts, we do not collect payment details, and we never buy, sell or rent personal data.
Lawful basis
Email signups are processed on the basis of consent — you can withdraw it at any time using the unsubscribe link in any email, or by writing to us. Analytics and server logs are processed on the basis of our legitimate interest in running a secure, working website.
Where your data goes
Signup data is stored in our own lead-management system and processed by the email delivery service we use to send you the briefing. The website is hosted by Vercel Inc., which may process technical data outside the UK under standard contractual safeguards. We share personal data with no one else, other than where the law requires it.
Affiliate links
When you click a retailer link on our site (Amazon, or merchants on the Awin network), those companies may set cookies and process your data under their own privacy policies. We only learn that a purchase happened — never who made it. See our affiliate disclosure.
How long we keep it
We keep your email address until you unsubscribe or ask us to delete it, after which it is removed from our list. Aggregate analytics are retained on Google's standard schedule.
Your rights
Under UK GDPR you can ask us for a copy of the personal data we hold about you, ask us to correct or delete it, restrict or object to processing, and take your data elsewhere. Email hello@preparedbritain.co.uk and we will respond within one month. If you're unhappy with how we handle your data, you can complain to the Information Commissioner's Office at ico.org.uk.
Changes
If we change how we handle personal data, we'll update this page and the date at the top.