About PreparedBritain
PreparedBritain is an independent UK publisher covering household preparedness — calmly and practically, built on official guidance and live national data. We are not affiliated with HM Government.
PreparedBritain was founded in 2026 by Tom Rowland. Articles on the site carry the byline Tom Calder, our editorial name. Press enquiries: hello@preparedbritain.co.uk, or see our press and data page.
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products tracked
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kit comparisons
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price and recall checks
Tom Calder
Editor of PreparedBritain. Writes about UK household resilience using official guidance and live national data.
What the editor does
- Starts every kit list from the Government's Prepare guidance and the National Risk Register.
- Checks each product's specs against the maker's own data and UK retailer listings, and says so plainly when we haven't used something hands-on.
- Runs the live pages (power cuts, storms, fuel prices, hosepipe bans) and shows when each was last checked.
- Pulls a product from our picks when it is recalled, and corrects mistakes on the page.
Questions, corrections or tips: hello@preparedbritain.co.uk. For our product safety notice pages, see corrections and right of reply.
How we work
- Official sources first. Claims about risk, water, power or safety trace to primary sources — GOV.UK, the Environment Agency, Defra, ONS, the National Risk Register — and we link them so you can check.
- Live data, not stale advice. Our trackers (hosepipe bans, reservoir levels, national risks) are refreshed on a schedule, and every page shows when its data was last checked.
- Honesty over commission. We tell you when not to buy — and how the affiliate money works, plainly, in our affiliate disclosure.
- Calm, not doom. Preparedness here means the same thing it means in the Government's Prepare campaign: a sensible household habit, like a smoke alarm or a spare torch. No bunkers, no panic.
