About PreparedBritain

PreparedBritain is an independent UK publisher covering household preparedness — calmly and practically, built on official guidance and live national data. We are not affiliated with HM Government.

Tom Rowland

Founder of PreparedBritain. Writes about UK household resilience using official guidance and live national data. Every recommendation on this site starts from the Government's own Prepare guidance and the National Risk Register; every product we rate, we've bought at retail and used. Questions, corrections or tips: hello@preparedbritain.co.uk.

How we work

• Official sources first. Claims about risk, water, power or safety trace to primary sources — GOV.UK, the Environment Agency, Defra, ONS, the National Risk Register — and we link them so you can check.
• Live data, not stale advice. Our trackers (hosepipe bans, reservoir levels, national risks) are refreshed on a schedule, and every page shows when its data was last checked.
• Honesty over commission. We tell you when not to buy — and how the affiliate money works, plainly, in our affiliate disclosure.
• Calm, not doom. Preparedness here means the same thing it means in the Government's Prepare campaign: a sensible household habit, like a smoke alarm or a spare torch. No bunkers, no panic.