Work with us
PreparedBritain helps UK households get ready for power cuts, floods, storms and rising bills. If your product or service helps with that, there are four ways to work with us.
One thing first: our comparison pages, verdicts and picks are independent, and they are not for sale. Everything below sits beside them.
Tell us the UK price, where UK buyers can get it, and any certification or independent test results. We look at it on the evidence, with no fee and no promise either way.
If we accept it, we use it at home to a written method for its kind of product and publish what we find, good or bad. The review is labelled as an ad and says you sent it free, at the top and beside the verdict. You don't see or approve it first, and it doesn't guarantee a place in our comparisons.
Written by us, labelled “Advertisement feature · paid for by [your brand]” at the top, and kept apart from our comparisons and reviews. Buying one doesn't get a product reviewed. Details below.
If a product earns its place on our pages, we're happy to link it through your affiliate programme. When two products are close, commission can decide which one we pick. A clearly better product always wins.
An advertisement feature includes
About 800 words in our own plain style: what the product or service does, who it suits, and how it fits a household's plans.
Marked “Advertisement feature · paid for by [your brand]” at the top, with your links marked as paid links, so readers and search engines both know what it is.
Linked from the section it fits, such as water, power or home safety, and kept live for at least 12 months.
You check the facts before it goes live. We keep the final say on the wording.
What we won't do
- Sell a place in a comparison page, a verdict or an “our pick”. Those are decided on the evidence and nothing else, and a free sample doesn't change that.
- Let you see or approve a review before it's published, or keep a sample on condition of a good write-up.
- Charge for a review or a faster one, bundle a review with an advertisement feature, or hand out badges.
- Add paid links to existing guides or reviews, or publish a paid link without its label.
- Print a claim we can't check. Test results, certifications and UK prices need a source.
- Sell on fear. We don't publish scare stories, and an advertisement feature follows the same rule.
- Take loans or credit, gambling, crypto, or health claims.
Who reads us
UK households: about 84% of our readers are in the UK. They come for live data on power cuts, weather and fuel prices, for fact-checks of the week's headlines, and for our kit reviews and kit builders.
Our weekly report, What Britain is preparing for, shows which topics readers are turning to. Current audience figures are available on request.
How an advertisement feature works
- 1Tell us what you'd like featured
The product or service, its UK price and where it's sold, and any independent test results or certifications.
- 2We check it fits
It has to be useful to a UK household getting ready for power cuts, floods, storms or rising bills. If it isn't a fit, we'll say so.
- 3We write, you check the facts
We send you the draft to check for accuracy before anything is published.
- 4It goes live, labelled
Published with the “Advertisement feature” label and linked from the right section.
Get in touch
Advertisement features are quoted individually and paid for before they're published. To send a product for review, see our terms. For everything else there's no fee. Tell us what you have in mind, or email hello@preparedbritain.co.uk.
How the rest of the site earns money, including affiliate links, is set out in our disclosure. Selling to a housing association, employer or council? See PreparedBritain for organisations.
