Cookie notice

Last updated 4 October 2026

Cookies are small files a website stores in your browser. Here's exactly what happens on preparedbritain.co.uk — it's a short list.

Cookies we set

Browsing this site sets no cookies of our own. Analytics and advertising cookies are set only if you accept them, as described under “Advertising and analytics cookies” below. You can read every page, use the trackers and run the kit builder without accepting. We don't use tracking pixels or social-media embeds.

We store something in your browser only if you do one of these:

"Don't add a source label to my retailer clicks" (below) saves pb-source-optout in your browser's local storage so we remember your choice. It holds nothing else, and "Add the source label again" removes it.
"Want the big ones as they happen?" If you choose "Not now" or close it, we save pb_push_ask_dismissed (the time you chose) in your browser's local storage, so we don't ask again for 30 days. It holds nothing else.
"Yes, turn on" on that card, or "Alert me when this changes" on one of our trackers, adds a small script (a service worker) that lets your browser show our alerts. If you then allow notifications, your browser also creates a push subscription for them, and we keep a copy so we can send them. Our privacy policy explains what it contains. Blocking notifications for this site in your browser settings stops the alerts, and clearing this site's data in your browser removes the script and the subscription.
Signing in to My home (Home Alerts) sets one cookie, ha_session, which keeps you signed in on that device for 30 days. It holds a signed code for your account and nothing else, and signing out removes it.
Closing the Home Alerts bar (the × on the strip under the menu) saves pb_home_alerts_bar_closed in your browser's local storage, so the bar stays closed. It holds nothing else.
Answering “About your home” on My home's Claims tab saves your answers in your browser's local storage, as pb_my_home_money_v1, so the card can show them next time on that device. They're never sent to us, and “Clear my answers” removes them.
Checking your postcode in the Home Alerts bar keeps the postcode in your browser's session storage, as pb_ha_check, only until the Home Alerts page opens and reads it, and then removes it. It never goes into the page address.

Analytics

We use Vercel Web Analytics to count which pages people read and how they find them. It sets no cookies and stores nothing in your browser: Vercel tells visits apart using a hash (a scrambled code) made from your browser's request, and each visitor session is discarded after 24 hours. We only see the counts added up. Our privacy policy lists what each count may be stored with.

When you click a link to a retailer, we also send Vercel a one-word label for how you reached the page, such as google, chatgpt or none, so we can see which kinds of visit lead people to the products we recommend, and improve the pages and topics that help most. If you've moved between pages on our site first, the label is usually internal. Your browser works the label out and keeps it only in the open page, so the label itself is never saved on your device. To turn it off, press the button below. We also leave it off if your browser sends Global Privacy Control or Do Not Track.

In our kit builders we also count which kind of page on our site sent you there and, if you click through to a retailer, the household size you entered, grouped (1, 2, 3–4, 5 and over). None of it is stored on your device. The same button, Global Privacy Control and Do Not Track all leave out where you came from.

Advertising and analytics cookies

When you first visit, a consent screen from Cookiebot (by Usercentrics) asks before anything that needs consent runs. It is a Google-certified screen that lists every purpose and partner, and you can say yes or no to each group. Choose "Deny" and the site works exactly the same, with ads that aren't personalised.

Statistics: Google Analytics 4 shows us which pages help people and which don't (its _ga cookies last up to two years; IP anonymisation is on). Microsoft Clarity shows us anonymously where readers click and scroll (its _clck and _clsk cookies last up to a year and a day); anything typed into a box is hidden from it. Marketing: Google AdSense and its partners may set cookies to show ads relevant to you on our guides. The Meta Pixel lets us show our own adverts on Facebook and Instagram to people who have visited (its _fbp cookie lasts up to 90 days); it never sees what you type. Analytics and the Meta Pixel run only if you allow both Statistics and Marketing. Nothing here runs on your My home pages, search or checkout.

Cookiebot stores your answer in a cookie called CookieConsent for 12 months, so we don't ask again. You can change it here at any time:

Affiliate links

When you click through to a retailer or installer (Amazon, or a merchant on the Awin network such as ReadyWise, Water-to-Go or Heatable), that company or network sets a cookie in your browser so that if you buy something, the purchase can be credited to us. Amazon's attribution cookie lasts 24 hours; Awin's typically lasts around 30 days. These are set on the retailer's site under their own cookie policies — not by us — and they're how we fund the site. An Awin link also carries the name of our page and the product you clicked (for example "kit-power-stations"), so Awin's sales reports show which of our pages led to a sale; it is not a cookie, and nothing about you is added. Our affiliate disclosure explains the money side plainly.

Postcode data

Our postcode checks use the ONS Postcode Directory, through postcodes.io. Source: Office for National Statistics, licensed under the Open Government Licence v3.0. Contains OS data © Crown copyright and database right. Contains Royal Mail data © Royal Mail copyright and database right.

Controlling cookies

Every modern browser lets you block or delete cookies, per-site or wholesale — look for "cookies" in your browser's settings. Blocking cookies for preparedbritain.co.uk breaks nothing here.

Questions? hello@preparedbritain.co.uk. For how we handle personal data generally, see our privacy policy.