Cookie notice

Last updated 18 July 2026

Cookies are small files a website stores in your browser. Here's exactly what happens on preparedbritain.co.uk — it's a short list.

Cookies we set

Browsing this site sets no cookies. You can read every page, use the trackers and run the kit builder without any cookie being stored. We don't use advertising, tracking pixels or social-media embeds.

Analytics

We use Google Analytics to understand, in aggregate, which pages are useful and how people find them. It sets cookies (names beginning _ga) that assign your browser a random identifier. We don't use this to identify you, and we don't link it to your email address if you sign up. You can opt out with Google's browser add-on or by blocking cookies for this site — everything will still work.

Affiliate links

When you click through to a retailer (Amazon, or a merchant on the Awin network such as ReadyWise, Jackery or Water-to-Go), that retailer or network sets a cookie in your browser so that if you buy something, the purchase can be credited to us. Amazon's attribution cookie lasts 24 hours; Awin's typically lasts around 30 days. These are set on the retailer's site under their own cookie policies — not by us — and they're how we fund the site. Our affiliate disclosure explains the money side plainly.

Controlling cookies

Every modern browser lets you block or delete cookies, per-site or wholesale — look for "cookies" in your browser's settings. Blocking cookies for preparedbritain.co.uk breaks nothing here.

Questions? hello@preparedbritain.co.uk. For how we handle personal data generally, see our privacy policy.