What Britain is preparing for
What PreparedBritain's readers read, and which kit they clicked through to, week by week. It shows what people do after a headline: whether they check it, and what they reach for. Shares and percentage changes only.
Power cuts and backup power was the most-read topic, with 37% of reading. Emergency radios were 55% of all clicks through to retailers.
"A usual week" is the weekly average of 30 September to 27 October 2026. We're a young site, so part of any rise is our own growth; the shares below are the fairer comparison.
What people read
Each topic's share of this week's page views, against its share in a usual week.
What they reached for
Kit categories as a share of all clicks through to retailers this week. Clicks, not sales: we don't see what anyone bought.
Most-read pages
Share of the week's page views, and the change against a usual week ("new" if it was published during the week or the usual week is too small to compare).
- 1.Best wind-up and emergency radios UK (2026)19.1% · +70%
- 2.The UK Emergency Kit List, explained item by item12.4% · +175%
- 3.Is the UK government telling people to stockpile food and water?9.4% · +194%
- 4.The emergency kit builder6% · +99%
- 5.Be Ready: the government's new emergency checklist asks for three days of supplies. What's new2.7% · +163%
- 6.Best water storage containers & purification for emergencies (2026)2.6% · +151%
- 7.Best wind-up and emergency torches for power cuts (2026)2.3% · +99%
- 8.Best stoves for cooking in a power cut (2026)1.9% · +207%
How we measure it
- Page views and clicks through to retailers on preparedbritain.co.uk, from our cookie-free site analytics, for the seven days to the date shown, against the weekly average of the four weeks before.
- Our readers are the people who searched for, or were sent to, a preparedness site. They aren't a sample of the country, so read this as what interested people did, not what everyone thinks.
- Topics group pages by subject; the homepage, hub pages and site pages are left out of the shares (the grouped pages were 87% of all views).
- We publish percentages only, never visitor, click or sign-up counts.
Journalists: the figures are free to use with credit to PreparedBritain. For anything more, see our press page or email hello@preparedbritain.co.uk.
Earlier weeks
- Week to 27 October 2026
- Week to 20 October 2026
- Week to 13 October 2026
- Week to 6 October 2026
- Week to 29 September 2026
- Week to 24 September 2026
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